users' decisions are influenced if not mandated by recommendations, especially recommendations from people they know.
See which movies my friends (and ideally those friends I know who share the same interest with me) have seen, and how do they like those. could be simple like or dislike, and could be comments.
The most important aspect is that the comments are from those who I know.
movies -- could be achieved from anywhere, location is not important, people are the most important
theater reviews -- has to be local, location is important, people may be a little less important
facebook extraction: at least we can extract friend list from facebook.
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