Ask a user if he wants to review the movie after he sees it. Probably just in a configuration page.
Desktop/web interface and mobile interface should be seamlessly integrated. One can easily switch between these two interfaces -- at most one button click and ideally no clicks at all.
A review should be a couple of simple multiple choice questions such as "Do you recommend the movie to your friends?". Of course still leave space for those who want to write lengthy reviews. A user can continue writing reviews using his desktop.
Post a movie/theatre review on blog by one button click
When a user browsing a movie, he should be able to see how his friends like this movie. The reviews coming from friends should be much more visible than strangers'.
Friends' recommendations/reviews are important -- this is actually why Facebook is evaluated so high. They know who your friends are.
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