Restaurant search: searching the nearest French restaurant made easy. Before deciding which restaurant to have dinner, search on the phone for reviews, pictures, today's special price range, length of line (could be even dynamically updated) etc.
Before deciding which dish to order, view pictures of the dishes and see reviews.
The app should users' review centric. Probably still sell keywords to businesses, but let user review it. let the user's review the first criteria to decide where a post should go.
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