1. The list is too long, and biased by how many keywords proprietors buys, may not be useful at all. Its business model is just the same as pre-google search engines. It would be interesting to see which entries are visited the most frequently. I would guess as time going and as it gets enough popularity, those less biased entries such as ATM and Movies would be clicked by the majority of the people. Others those whom Earthcomber's revenue drivers would be randomly clicked, since the positions those entries appear are just what they want, not what the users want.
The order of the listing has to be fair and genuinely reflect the value of the entries. The rule of thumb: the list has to be useful.
2. The content is too uniform. For all entries they have the same UI and about the content. This means they can cover a whole lot of categories, but none of them are precise and useful enough.
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